Case studies are your most powerful tool for getting straight to the heart of your business:
Why customers should buy from you.
Case studies — also known as customer success stories — are a sales tool that are so powerful, almost nothing compares to their ability to convert leads into paying customers. I take your best customers and do a deep dive interview, asking them why they choose to do business with you. We cover everything from what first drew the customer to your business in the first place, to how well your product and service has worked for them, and why they continue to recommend you to others.
Case studies can come in many different formats, depending on your needs:
Case studies can come in many different formats, depending on your needs:
- Slideshare case study
- Video scripts
- Infographics
- Behind-the-wall (to gather leads)
- Multi-media
- Creative story
- Multi-page story on website
- Blog post
- Social media post
